The new digital product passport: we make sustainability visible
Nowadays, transparency is more important than ever. Consumers increasingly want to know how and where the products they buy were made, what they are made of, and what properties they have – ideally quickly, easily, and without extensive research. The new Digital Product Passport (DPP) makes this possible: it shows where a product comes from, what materials it is made of, and which sustainability criteria these raw materials meet. As a sustainable underwear brand, CALIDA welcomes this development and is planning to introduce the DPP gradually across its assortment starting in 2026. Our goal is to make sustainability visible and verifiable.
7/2/2025 • 4 min reading time